Bula Bride is Fiji’s leading destination wedding website, connecting couples worldwide with the best vendors, venues, and wedding inspiration the Pacific offers. From luxurious resorts to award-winning photographers, Bula Bride celebrates the beauty and wonder of Fiji as a premier wedding destination. With a strong focus on storytelling, Bula Bride hosts a comprehensive wedding directory of trusted Fiji wedding vendors, showcases real wedding stories, and shares expert advice on wedding planning, making it a trusted resource for couples planning their dream destination wedding.

Mint and Honey began its engagement with Bula Bride in 2022, during a critical recovery phase for Fiji’s tourism industry following the COVID-19 pandemic, which had effectively halted wedding tourism for two years. Tasked with revitalising the brand’s digital presence, Mint and Honey implemented strategic systems, delivered innovative social media content, and produced on-site visual storytelling to showcase the best of Fiji weddings. Through this partnership, Mint and Honey elevated Bula Bride’s offerings, supporting vendors and inspiring couples to discover the magic of a tropical destination wedding in the Fiji islands.

To enhance operational efficiency and support effective delivery, Mint and Honey introduced streamlined project management systems for Bula Bride. These initiatives focused on improving tracking mechanisms, digitising workflows, and leveraging analytics, ensuring seamless coordination, and measurable results across all aspects of the platform’s operations.

To monitor the fulfilment of vendor subscription benefits, we developed a comprehensive vendor deliverables record base. This included tracking published social media posts and stories, articles shared, weddings featured, and analytics across both organic and paid content. The system provided real-time insights, ensuring vendors received adequate visibility and exposure.

The previously manual process for couples to submit their weddings for features was transformed into a fully digital workflow. A user-friendly wedding submission form was embedded directly into the website, allowing couples to submit their stories efficiently. Additionally, a vendor content portal was created, enabling vendors to upload materials for social media features via a mobile-friendly online form. These improvements simplified submissions for both couples and vendors and generated a continuous source of content for Bula Bride channels.

To optimise campaign performance and advertising efforts, Meta Pixel tracking was implemented across the website. This allowed for precise measurement of paid advertising activity, enabling data-driven decisions to improve reach and engagement.

Mint and Honey transformed Bula Bride’s social media presence into a dynamic, multi-platform strategy designed to maximise engagement and visibility. By combining platform optimisation, organic content creation, paid social advertising, and community management, Mint and Honey ensured a cohesive and impactful approach to social media marketing.

To ensure campaign effectiveness and precision, Mint and Honey employed advanced data-driven strategies. Custom audience segmentation was implemented to reach highly relevant groups based on demographics, interests, and behaviours, while retargeting strategies kept Bula Bride top of mind for users who had previously interacted with the website. Campaigns were further optimised with URL parameters to track traffic sources and measure ad performance. Full integration with Google Analytics enabled detailed tracking and analysis, offering insights into click-through rates, website visits, and conversions. This data-driven approach allowed for continual refinement of targeting, creatives, and budgets, maximising ROI and ensuring impactful results.

To maximise the value of existing footage, Mint and Honey created remixed video content by repurposing and re-editing previously captured material. This approach allowed for the creation of fresh, engaging videos tailored to specific platforms or campaigns. By combining existing clips with new transitions, text overlays, and music, the remixed content ensured that Bula Bride’s message remained dynamic and relevant, reaching audiences in creative and impactful ways.

Mint and Honey embraced the latest social media trends by producing authentic lo-fi video content that resonated with diverse audiences. Filmed on-site, this original content for Bula Bride offered a behind-the-scenes look at Fiji’s wedding vendors, venues, and services in an engaging and relatable way. By showcasing the natural charm of Fiji’s wedding industry, this approach created an approachable aesthetic that aligned with current trends. Additionally, it reinforced Bula Bride’s position as an industry authority, delivering fresh, original content across all platforms.

To showcase the expertise and unique offerings of Fiji’s wedding vendors, Mint and Honey produced engaging on-site interviews with vendor spokespeople. These interviews were crafted into dynamic vox pops, blending engaging conversations with b-roll footage to create visually captivating content. Mint and Honey managed every step of the production process, from filming to post-editing, ensuring polished results with captions and optimised audio. This approach provided followers with a deeper connection to the people behind Fiji’s leading wedding vendors.

While on location, Mint and Honey utilised real-time stories to offer followers an authentic and engaging inside look at Fiji’s leading wedding venues. These immersive social media takeovers captured live content in real-time, showcasing each wedding venue and the inclusions that they offer. Incorporating interactive elements like Q&A stickers, polls, and direct audience engagement, the stories encouraged active participation from Bula Bride followers, making the audience feel part of the journey.

To support Bula Bride’s marketing efforts and boost traffic to vendor listings, Mint and Honey designed a template for PP-style web banners tailored specifically for the Bula Bride website. These banners served as strategic tools to capture attention and encourage user engagement, ultimately driving conversions for individual vendor listings.

To promote Bula Bride’s on-site content creation offerings, Mint and Honey developed a vendor media kit designed to showcase available packages to existing vendors. This kit functioned as a rate card, detailing the various content creation services offered during on-site visits, such as real-time stories, lo-fi montage videos, and interview vox pops. By presenting these options in a clear and compelling format, the media kit provided vendors with an opportunity to enhance their marketing efforts through original, high-quality content tailored to their specific needs and shared across Bula Bride’s platforms.

Mint and Honey’s collaboration with Bula Bride marked a transformative period for Fiji’s leading destination wedding platform. By providing strategic oversight, implementing innovative systems, and delivering engaging content, Mint and Honey not only revitalised Bula Bride’s digital presence but also contributed to the recovery and growth of Fiji’s wedding tourism industry post COVID-19.

Through streamlined operations, enhanced vendor engagement, and data-driven marketing, Bula Bride now stands as a model for excellence in the wedding and tourism sectors. The introduction of new tools, such as digitised forms and vendor tracking systems, ensured efficiency and measurable outcomes, while targeted social media strategies expanded reach and deepened audience engagement.

The visually compelling content created by Mint and Honey—from lo-fi videos to real-time stories—captured the essence of Fiji’s wedding sector, inspiring couples worldwide and elevating vendor visibility on a global scale. Paired with custom-designed graphic assets and tailored marketing campaigns, Bula Bride’s brand identity was strengthened and solidified as a destination wedding industry authority.

Mint and Honey’s strategic guidance positioned Bula Bride to navigate industry challenges, seize new opportunities, and maintain its leadership in the destination wedding market. Together, these efforts reinforced Bula Bride’s reputation as the trusted resource for couples, ensuring its ongoing success and influence in the Fiji wedding industry.