meet mint & honey

innovative, driven, and boldly creative

Kia ora! 👋🏽

He uri ahau no Waikato, ko Aotearoa, Kōtirana, Ingarangi, me Aerani ngā whenua ō ōku tīpuna. I whānau mai ahau i Te Whanganui-a-Tara, i tipu ake ahau i Papaioea. Ko Victoria tōku ingoa.

Kia ora, everyone. My name is Victoria. I am a Māmā of two, a plant enthusiast, an aspiring sourdough baker, and the face behind Mint & Honey.

Creative at heart and strategic by nature, I’ve built a career at the intersection of storytelling, strategy, and impact. With more than a decade of experience in marketing and communications, I’ve led campaigns, brand strategies, and stakeholder engagement across New Zealand, Australia, and the Pacific.

I’m passionate about purposeful, high-impact marketing, from large-scale brand activations and rebrands to digital campaigns that connect people and ideas. My work spans corporate, creative, and community sectors, where I combine strategic insight with creative execution to build brand visibility, strengthen relationships, and deliver measurable results.

Want to connect? Book time with me here!

Projects I have be involved with

I bring a wealth of experience to my mahi at Mint and Honey, having worked across a variety of sectors throughout my career as a marketing and communications professional. This experience includes roles within kaupapa Māori organisations, national health authorities, B2Bs, and non-profits. Below are some of the projects I am privileged to have delivered within each role.

marketing

Omni-channel marketing campaigns (IMC)

Paid social (SMM)

Email marketing (eDM)

Direct marketing (print)

Search engine marketing (SEM)

Website optimisation (SEO)

Fundraising & non-profit

communication

Public relations & media

Copywriting & content creation

Social media & community management

Stakeholder management

Event planning & campaigns

Crisis management

creative

Graphic design & brand collateral

Brand development

Publication & report design

Printed assets & out of home advertising

Web design & development

Photography & videography

Consulting

Strategy planning & implementation

Project & campaign management

Systems & process optimisation

Brand audits & appraisals

Marketing and communication strategy

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