Deluxe Hauora is an emerging content creator in Aotearoa’s health and wellness sector, inspiring and motivating their followers through whakataukī and hauora-focussed kaupapa. At the beginning of their journey, Deluxe Hauora partnered with Mint and Honey to establish their brand across social media platforms and build a strong digital presence. Over two years, Mint and Honey collaborated with Deluxe Hauora to develop a targeted content strategy and cohesive brand identity that would resonate with their audience while also driving engagement and social change.

Through impactful voiceover videos we paired compelling narratives with engaging visuals, helping to communicate Deluxe Hauora’s personality through accessible and relatable content. Content included ‘day in the life’ style narrations and sharing karakia and whakataukī.

Lighthearted and creative skits were crafted to entertain and educate audiences with current events. The relevancy of these topics made the content timely and widely shareable, driving higher engagement across platforms.

A standout feature of our content work was the development of Deluxe Hauora’s Matariki series, which blended mātauranga Māori with wellness inspiration. This series resonated deeply with the audience and showcased Deluxe Hauora’s commitment to knowledge sharing through kaupapa Māori.

The partnership between Deluxe Hauora and Mint and Honey delivered exceptional results. The brand’s social media platforms experienced exponential growth, with optimised profiles and engaging content driving follower acquisition and engagement. Viral content amplified reach and established Deluxe Hauora as a notable presence in the wellness space. A cohesive brand identity strengthened audience trust and loyalty, while targeted campaigns connected meaningfully with a growing following. These efforts collectively positioned Deluxe Hauora as a rising star in the digital creator space.