Creative

Marketing collateral helps to quickly communicate the key benefits of your business and product to prospective customers in a visually compelling manner. Whether it be online or offline, the way you present your brand visually can largely influence the way you are seen by your prospective customers. It is also possible that your brochure, business card, prospectus, or letterhead is the first point of contact they have with your company – and first impressions count! Well-designed marketing materials speak volumes about your business and are your most powerful, yet understated marketing tool.

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. To ensure that your collateral is effective, your branding should also communicate a visually cohesive look and feel that is consistent across all of your touchpoints. Whether you want to update your exisiting branding, or create something new, this service includes developing a brand kit, complete with fonts, swatches, logos, and style guide.

Gone are the days where businesses could be shop-front only, whereas these days a solid internet presence is vital in keeping a business running. You don’t have to be fancy, but you need to be searchable, and your website becomes your digital home and point of contact for current and potential customers. I can help create an impactful website using user-friendly content management systems (CMS) and platforms so that content updates are a breeze and not yet another ongoing expense.

Sometimes a picture says a thousand words, and a video can say even more! With attention spans shortening and our online world getting more distracting, sometimes visually striking multimedia is required to cut through the noise. Whether this is short-form content for reels, Tiktoks, and social media stories, or full-length doco-style explainer videos – content is king in the land of social media. So drop the stock images, and basic vectors and become a cut above the rest with an owned library of brand imagery and video footage that celebrate your brand on all platforms.