Communication

Have something to announce? Go big with a press release to targeted media outlets.

Regardless of your industry, a press release can help your business earn media coverage, and increase brand awareness within your community. A professionally written press release sent to targeted media contacts can help your company gain coverage in news outlets (both local and national), trade publications, influential blogs, industry-specific journals, and other targeted publications.

Ensure your organisation’s tone is tailored to your stakeholders and customers with strategic copywriting.

It doesn’t matter how long you have been in the industry or how well known you are, customers are no longer brand loyal to brands which do not offer value or provide meaningful and authentic engagement.

Good copy can strengthen your brand image and is vital in inciting action from your customers. Well-crafted copy attracts the attention of customers, speaking a language your customers can understand – and words they want to hear, whether it be on social, email, or print – and everything in-between!

Not to be confused with social media marketing, community management is what happens after and beyond your social media content is published and advertising is live.

It’s part customer service, part listening to the internet, and part being active in discussions that relate to your brand.​ Where social media marketing broadcasts a message from one-to-many, community management works with your social media followers on a smaller one-on-one scale.

Effective and ongoing community relations can build your brand’s presence in places both on and outside your social media pages, and lead to stronger brand community and customer loyalty.

Like a marketing strategy, your communication plan should also be strategically thought out to ensure you are sending the right message to the right people through the most effective channels. While marketing plans are specific for customers, target market, or clients, communication plans may cast a wider net by creating messaging for other stakeholders including employees, neighbours, public and government officials –  as these audiences could also play a significant role in the success of your marketing endeavours. Communications plans develop the product or service story to customers and other stakeholders through social media, editorials, speaking opportunities, events, and other activities. Both marketing and communications plans work best when working in unison to enhance your business objectives and protect your brand.