Marketing & Promotion

One of the most successful and cost-effective methods of advertising is social media marketing as it allows you to serve highly relevant advertisements to your customers through their personal newsfeeds.

Even better, social media allows your advertising spend to be allocated to specific segments of your target market, enabling targeted advertising spend resulting in increased conversions and sales at a much lower cost per acquisition in comparison to other channels.

Similar to display SEM (search engine marketing), social media advertising can also retarget current customers or web visitors through intelligent custom and lookalike audiences, making sure the right people are seeing your advertising at the right times.

Social media advertising can include both static and multi-media adverts, with short form video content such as reels and TikToks increasingly being used as part of multi-channel campaigns.

Need to make a splash? Let’s come up with a cohesive multi-channel integrated marketing campaign (IMC), tailored to meet your budget and goals.

Reach that elusive target market with consistent branding and messaging across all touchpoints and channels including print, OOH (out-of-home), radio, television, and online – your opportunities are endless.

We will ensure your marketing campaign is cost-effective and efficient through utilising a targeted selection of both paid, earnt, shared and owned (PESO) marketing channels to maximise return on investment and achieve your campaign objectives and organisational goals.

Services include end-to-end marketing strategy and support, beginning anywhere from canvassing your situation and identifying your opportunities (situational and SWOT analysis), right through to developing and implementing each of the marketing tactics outlined in a detailed marketing plan.

Reach your potential and current customers directly through the mailbox with a direct marketing campaign.

Unlike mass advertising, which is presented to everyone, direct marketing is disseminated to a targeted and pre-identified audience who are suspected to have an interest or need in your company’s product, based on what you already know about them.

With direct marketing you can personalise the messaging, making the recipient feel it is meant just for them.

Direct marketing is also more cost-effective to market to buyers who have been identified as likely to buy, so, therefore, has a higher return on investment (ROI). Track the success of each campaign with confidence, and improve on this with each mail or email cycle.

Does your charity or not-for-profit organisation have a big dream and a little budget?

Invest in a cost-effective fundraising campaign designed to drive donations and increase awareness for your charity or not-for-profit organisation.

Create a compelling brand story and build a solid donor community, all while having a positive impact on your cause.

Turn clicks into conversions with a comprehensive paid digital marketing strategy, including Google AdWords, display ads (PPC), YouTube ads, and retargeting campaigns. Turn web visitors into clients and enquiries into sales, with your branding and messaging repeated across the consumer decision process of your target market, from creating demand to addressing it. Leverage the power of search engines like Google through a mix of paid search advertising and reach already qualified, potential customers at the perfect time and place.

Whether it’s working closely alongside an SEM campaign, or even just on its own, SEO is your brand’s non-paid (organic) foundation in achieving the top spot on the search engine results page (SERP) and ranking above your competitors. Optimising your website (both on, and off-site) to be more accessible, relevant, fast, connected, with the ultimate user experience, helps search engines identify your site as search-friendly. This then increases both the quality and quantity of your website traffic, as well as exposure to your brand.